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How to identify target audience for an Ecommerce store?


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Old 06-30-2018, 05:08 PM
Martinricky Martinricky is online now
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Default How to identify target audience for an Ecommerce store?

Identifying your audience is one of the most difficult task for any business. What are some ways you use to determine the right audience ?
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Old 07-17-2018, 02:36 PM
damponting44 damponting44 is offline
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1. Consider your current customers first.
2. Evaluate who your competitors are marketing to, then do the opposite.
3. Consider both demographics and psychographics.
4. Evaluate how you made your decision.
5. Do surveys and study metrics to understand your customer.
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Old 07-17-2018, 08:46 PM
Clarke Clarke is online now
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One way to get an idea for who your future customers should be is to look at your current customers. What do your current customers want out of your products or services? What are their concerns, passions, and pain points? How does your business answer these problems for your current customer base? Go back into your customer service emails, surveys, and other data to get a true picture of what your customers are about then figure out a way to find more people like these to bring to your site.


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