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Promote your brand in China


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Old 10-18-2010, 11:14 AM
China Ad Resource China Ad Resource is offline
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Default Promote your brand in China




Hello,
Do you want to develop your market in China?
Do you hesitate between the different Chinese media?
We can help you and introduce you the Chinese media.
We are an agency specialized in advertising placement in the different Chinese media.

Newspapers:
China Daily:
China Daily was founded the 1st June 1981, is the national English-Language newspaper and is targeted at Western mainstream society.
China Daily’s reports are the most quoted by foreigner media and it acts as an important window to “China understanding the world and be understood by the world”.
China Daily serves as a key reference point for overseas media and society. The newspaper has an average daily circulation of more than 300,000 in 150 countries and regions. Two-thirds of China Daily’s readers are government officials, think tanks and decision-makers as well as top executives from multinational corporations.
People’s Daily:
With publication started in June 1948 and a current circulation of 3 million, People's Daily is among the most influential and authoritative newspapers in China. According to UNESCO, it takes its place among the world top 10.

Magazines:
Business Sector:
Business Sector is available the 22nd of every month in post offices, bookshops, newsstands, supermarkets, CVS, subway, airports and also in high-end clubs, hotels, banks, office buildings, high-grade residential areas.
Business Sector has a circulation of 520,000 per month and is read by 1,560,000 people.
Global People:
Global people is a gift book for VIP of China Mobile, China Netcom, China Post, four major state-owned commercial banks. 5000 issues are for leaders of the party and nation. This magazine is free for reading in first class and VIP rooms of Air China, China Southern Airlines and China eastern airlines. But it is also available in bookstores in airports nationwide.
This magazine is available every 10 days (6th, 16th and 26th) and is monthly read by 2,400,000 people for a circulation of 420,000 cover every months.
Ray-Li Her Style:
This magazine is the biggest fashion magazine sell in China. The most important distribution channel for this magazine is the newsstand, but it also been sold in supermarket, in the subway, in the airport and by subscribe.
Ray-Li Her Style is a monthly magazine published every 26th of the month. The circulation is about 930,800 and cover 2,790,000 readers every month.
Metro:
Beijing Metro network is composed by:
Line1, line 2, line 5, line 8, line10, line 13, Batong line and airport express.
The Beijing Metro has developed 9 lines, with 147 stations and 230 km mileage.
Every day, 5,400,000 people use it.
Every kind of support for advertising are possible:
Tip light box
Brand zone
4/6-sheet media
Digital Twins
Special-size media
Mega Billboard
12-sheet light box
Pillar wrap
Escalator crown
Mega wall sticker
In train card
Train body wrap

Airoport :
Aviation Today
Aviation Today is a magazine in Chinese and English, we can find it in all the corporate aircrafts of AirChina, all airlines run by Hainain Airlines, and all airlines run by Honk Kong Airlines.
It is distributed in the VIP departures lounges and first-class waiting room for 30 airports around the country. In 16 foreign airlines outbound and inbound Chinese Mainland.
We can count 14,000,000 reader per month, and 180,000 sales.
It is distributed every month at the 1st

Wings Of China
is writing in Chinese and English and we can find in in all economy classes of Air China.
Wings Of China has a circulation of 250,000 per month and is read by 2,700,000people.
This magazine is available every month at the 1st

Television:
CCTV-1 (Comprehensive Channel)
It coverage all the cities and countries in China.
CCTV-1 is the first TV channel in China and has the largest influence worldwide. It is also the only channel to cover the whole nation through satellite, microwave and cable. Audience reaching rate is 94%, covered population is over 1,200,000,000.
This channel present ad for food, cosmetics, bathroom accessories, medicine, fashion stuff, motors, beverage, transportation, banking and insurance…

Broadcast:
Hit FM

Hit FM is a radio station in Beijing (not to be confused with Hit Fm Taiwan) at 88.7 FM which is owned and operated by China Radio International. The station has a varied programed music that ranges from English Top 40 music Chinese Top 40 music. All programs (except for special ones), are broadcasted in Mandarin.
FM88.7 in Beijing
24H All Day,Except: Tue.00:00-06:00,13:00-17:00
Beijing Time(Mon.16:00-22:00,Tue.05:00-09:00 UTC)

Internet:
SINA:
SINA is an online media company and MVAS provider in the People’s Republic of China and the global Chinese communities. With a branded network of localized websites targeting Greater China and overseas Chinese, the Company provides services through five major business lines including SINA.com (online news and content), SINA Mobile (MVAS), SINA Community (Web 2.0-based services and games), SINA.net
SINA.net (search and enterprise services) and SINA E-Commerce (online shopping). Together these business lines provide an array of services including region-focused online portals, MVAS, search and directory, interest-based and community-building channels, free and premium email, blog services, audio and video streaming, game community services, classified listings, fee-based services, e-commerce
and enterprise e-solutions. The Company generates the majority of its revenues from online advertising and MVAS offerings and, to a lesser extent, from search and fee-based services.


Don’t hesitate to consult our website for more information:
http://www.chinaadresource.com/en/
Together, we can find a creative solution from your needs.

Please contact for further more information
Alexandre LHERITIER
alexandre@chinaadresource.com
Phone number: +86-10-87954025
Working in Beijing:
9 AM to 6 PM (GMT +8 Beijing)
3 AM to 12 AM (GMT +2 Paris)
9 PM to 6 AM (GMT -4 New York)


Manuel PELAEZ
manuel@chinaadresource.com
Phone number: +86-10-87954025
Working in Beijing:
9 AM to 6 PM (GMT +8 Beijing)
3 AM to 12 AM (GMT +2 Paris)
9 PM to 6 AM (GMT -4 New York)
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