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What is Guerrilla Marketing?


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  #1  
Old 11-15-2011, 03:37 PM
lejamunga lejamunga is offline
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Default What is Guerrilla Marketing?

Guerrilla marketing is a form of marketing which relies on the use of innovative, unexpected, and quirky techniques to familiarize people with a brand or concept. The goal is to gain exposure by being unusual, and to attract buzz and discussion along the way. This style of marketing is very well suited to small businesses and companies with limited advertising budgets, although major corporations around the world have also been involved in guerrilla marketing campaigns, some of which have been very successful.
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Old 12-30-2011, 04:22 PM
khuniopal khuniopal is offline
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I'm referring to the soul and essence of guerrilla marketing which remain as always -- achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
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Old 11-07-2012, 03:44 PM
ahiliya fernandes ahiliya fernandes is offline
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Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public? Of course not! The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world. He is the man who coined the term "guerrilla marketing" and introduced these secrets to the average Joe (like me). His concepts are so successful that he has published 27 books on the subject (in 37 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world. And Jay did all this "from scratch". That is, the success of the "Guerrilla Marketing" brand is a testament to the very principles Jay himself teaches. It just so happens that he is also one of the creators of the Marlboro Man. (Think what you will about tobacco, but you can not deny the power of the marketing behind Marlboro - arguably the most successful marketing campaign in history, and the most widely recognized brand in the world.)
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Old 11-23-2012, 05:32 PM
chiragaegis chiragaegis is offline
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The first Guerrilla Marketing book was published by Houghton Mifflin in l984. Today there are 58 volumes in 62 languages, and more than 21 million copies have been sold worldwide. The book is required reading in many MBA programs throughout the world.
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Old 01-04-2013, 08:37 PM
getxhtml getxhtml is offline
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Guerrilla Marketing does not have a universal definition that would describe full scale of characteristics, because this marketing area has been still developing over time and it does not have so far such long history as marketing itself. This style of marketing is very well suited to small businesses and companies with limited advertising budgets.
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