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London Standard goes free to survive

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Old 10-13-2009, 07:22 PM
irahat irahat is offline
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Default London Standard goes free to survive

Times are hard and the competition's tough in the newspaper business worldwide.

The London Evening Standard's last ever editions as a paid-for publication hit the streets on Friday for the last time.

On Monday it will be back as a freesheet.

There's mixed reaction among readers...

Newspapers around the world have struggled in recent years as readers and advertisers switch to online services.

The London Evening Standard, launched in 1827, has been hurt further by the launch of two give-away rivals.

One of those has already folded but Standard Editor Geordie Grieg insists going free is the way ahead.

Geordie Greig, editor, London Evening Standard, says:

"We are under no illusion there is an easy task ahead for us or for anyone else in this industry but we think it's a creative, imaginative and bold plan."

The Standard's move to freesheet was unveiled last week by its owner, Russian billionaire Alexander Lebedev.

He's hoping it'll more than double the current quarter million a day circulation and in turn lure more advertisers.

It's unlikely to be the only publication on the planet to take such a step in an increasingly uncertain world for print journalism.
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